Purdue University | Indiana CCA

Proceedings 2007



Indiana Certified Crop Adviser Conference

CD-AY-330

Making a Real Impact with Your Powerpoint Presentation

Presentation

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Charles Benson Market Strategy Manager
U.S. Crop Division, BASF Corporation
charles.benson@basf.com


Chuck Benson is the Manager of Market Strategy for the Crop Protection Division of BASF Corporation. With an economics and marketing degree from the University of Illinois, Chuck began his career in the Agricultural Chemical industry sixteen years ago in sales and sales management. For the past ten years, he has been in marketing involved in managing the retail channel, market research and database strategy. His primary focus is in turning data into knowledge, insight and action.